Cancer And Its Effects On The Human Body - 1739 Words

Mole Rats Cancer Immunity Daniel Howard Bio 4920 10/15/15 One of the deadliest diseases known man, cancer, is responsible for every one out of every four deaths in the United States. Worldwide, there are more than 10 million new cancer cases per year, and cancer is the cause of approximately 12% of all deaths (Silvera Rohan, 2007). This count is rising and will continue to do so as scientists and researchers claim that there is no cure yet, just treatment. So, what exactly is cancer and how does it work? Cancer can arise virtually anyplace in the human body, which consists of trillions of cells. Generally, human cells mature and divide to create new cells as the body needs them. Whether it is from damage or aging, cells eventually die and new cells take their place. However, when cancer develops, this systematic process becomes disrupted. As cells become more and more abnormal, old or damaged cells live when they should die, and new cells form when they are not needed (Doll Peto, 1981). These new cells are able to divide without stopping which can eventually lead to abnormal growths called tumors. Many cancers form tumors. Tumors are essentially just masses of tissue that can arise throughout the majority of the body. There are two different types of tumors that are important when in comes to cancer. There are malignant tumors and benign tumors. Benign tumors do not typically spread and when removed, they do not normally grow back.Show MoreRelatedPsychological Effects Of Cancer And Cancer1457 Words   |  6 PagesPsychological Effects of Cancers, when we are live with cancer we are face many mental and physical problems and this type of people doing higher efforts to cope with cancer. Introduction There are many types of cancers. In America many person are live with cancer. So in this research I tried to present mental effect of cancer patient. How they fill and if we have proper information about disease so It’s could be easy to understand it and solve it. Basic Mental Understanding Human mind is main partRead MoreLung Cancer : A Common Form Of Cancer1425 Words   |  6 Pagesdue to growing up in everyday life. While going in depth of the human life, it is discovered that there are many diseases and disorders that affect humans’ everyday functions. A very popular disease that has traumatically affected the human body is cancer. Cancer is a disease that spreads throughout your body in many ways. The purpose of cancer is to attach to a blood cell in your body and cause a plague within itself, causing the body to initially shut down and die. This disease contains many formsRead MoreCancer Research : Cancer Medical Research1417 Words   |  6 PagesCancer Medical Research Introduction With the emergence of killer diseases such as cancer and diabetes, medical research institutions are devoting enormous resources to discover new and effective ways of tackling the problem. The United States National Institutes of Health (NIH) are the premier research facilities, boasting of the world’s largest source of biomedical research funding. Started over a century ago, the institute has been at the forefront in advancing the understanding of health andRead MoreCancer: The Virulent Disease Essay863 Words   |  4 PagesAn ordinary human body contains approximately one trillion cells and precisely 46 chromosomes in each cell. However, the human body can be altered by a genetic mutation. Over the course of history, genetic mutations have had a large impact on the human race. They have brought harm to numerous amounts of people. Cancer, in particular, is one of the most lethal diseases. Cancer begins when a portion of DNA inside a chromosome is damaged, causing a cell to mutate. Then, the mutated cell reproduces multipleRead MoreEffects Of Alcohol During Athletic Activities816 Words   |  4 PagesAlcohol has many negative effects on those who participate in athletic activities. The NCAA warns â€Å"Excessive alcohol can lead to loss in balance and coordination, reduced reaction time, and increased appetite. The decline in cognitive function can lead to an increase in sports-related injuries† (SCAN Registered Dietitians, 2013). This only scratches the surface of negative effects. Drinking alcohol prior to an athletic event often leads to dehydration which causes problems such as â€Å"increased coreRead MoreEffects of Tobacco Use1283 Words   |  5 PagesTobacco use harms everything. Numerous factors of tobacco use play into the destruction of a human health and body. Sadly, 19 percent of all adults in the United States use tobacco on a daily basis. Countless numbers of people currently in use of tobacco products attempt to quit their use of tobacco, but many fall short of their goal due to the addictive nicotine within cigarettes. This nonstop use of tobacco has been the result of more than 440,000 deaths per year of smokers with an estimated 49Read MoreTreatment Of Cancer : Cancer1367 Words   |  6 PagesApproach to Care: Cancer The diagnosis of cancer makes one to be depressed, lonely hopeless and helpless due to the fear of unknown. It is very difficult for one to understand the true nature of this disease as there is no definite cure. Anyone diagnosed with cancer need to be supported emotionally together with the family members. Treatment of cancer requires an extensive treatment, early detection is very useful in the management of a cancer patient. WHAT IS CANCER? Cancer consists of group ofRead MoreA Short Note On Soy Products Good Or Bad For Cancer?1100 Words   |  5 PagesProducts Good or Bad for Cancer? Cancer is a disease that has been an ongoing controversy on what can help to prevent getting it. Cancer is when cells are dividing at an uncontrollable rate. Cancer is developed when cancer cells go into lymph nodes and also when they take over the blood vessels, lymph nodes are when there is swelling the the lymphatic system. With the cancer there is swelling which is called a tumor. Tumor is when there is swelling in the part of the body that is not caused by inflammationRead MoreEssential Oils That Stop Cancer Essay1438 Words   |  6 Pages â€Å"Essential Oils That Stop Cancer in Its Tracks† ESSENTIAL OILS - Natural oil typically obtained by nature by the process of distillation and they have the odor of the plant or other characteristic from which it is extracted. Researchers now realize the power of essential oils which can avoid dangerous cancer from spreading. Benefits of essential oil are no longer being doubted. These oils have been using by people around since the very beginning of time. From ancient time, these oils were usedRead MoreThe Human Papillomavirus And Its Effects On The United States1561 Words   |  7 PagesThe human papillomavirus remains one of the highest common sexually transmitted infections in the United States. The human papillomavirus dates back to the nineteen hundreds. Scientists during the nineteen hundreds did not comprehend on why people who had sexually transmitted infections also had cancer. It was not until the nineteen-eighties, that a scientist discovered that the human papilloma virus caused cancer (Preventing Cervical Cancer). Moreover the human papillomavirus causes genital warts

Ethical Issues Of Marketing Field Of Australia - 1450 Words

Ethical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamwork and strong interpersonal skill which keeps a man away from any illegal or bad things. Ethical Dilemma: Demand generation and demand fulfillment are two main business perspectives. To fulfill a demand generated in the market, operation,†¦show more content†¦Red ocean strategy involves fighting among the companies within a particular parameter like price, quality, quality etc. But in blue ocean strategy, the marketplace is considered as full of opportunities that are unique, not contradictory with each other. Carrigan and Attalla in 2011 have also mentioned the corporate social responsibility as an ethical business factor. Protscha and Solga in 2013 has mentioned that in Australia 35% ethical dilemmas are raised from corruption, 20% from cultural differences, 12% from pricing practices, 10% from unethical gift or sample as commission, 4% from technology and politics, 2.5% from Tax and theft. Here in this essay, two different companies of Australia will be represented. (Protsch and Solga, 2005) Burger King (Food Industry): Burger King is one of the famous Burger Company of Australia. The company is simple producing fast food or junk food but the issues like animal welfare, nutrition; fat, Islamic relations, etc are the main ethical issues of the company. Junk foods are tasty but they are changing the food habit which is harmful for heart. In case of cigarette, it is mentioned in the body of the packet that, smoking is injurious for health, but in case of such junk food, still now there is no advertising that mentions the negative sides of eating too much of Junk food. In 1996, When the Australian Commonwealth Government was diminished, Advertising Standards Council in 1996, the

The Death Penalty Is Not The Answer - 865 Words

The death penalty is a widespread controversial issue. The Criminal Justice System is the real assassin; death is not the answer. It is unconstitutional. It isn t moral to execute humans. The death penalty is a cruel punishment; it treats humans as inanimate objects that are to be toyed with. The death penalty should be outlawed. States that allow the death penalty don t have lower crime rates, so obviously people don t care that death could be their punishment. So what problem is this solving? None. Killing people for committing a crime doesn t make it any better. It s like giving them the easy way out for taking away someone else s life. Letting them rot in a jail cell for the rest of their life would make them suffer much more than simply killing them. There are only two styles of executions that the United States still use. They are the firing squad and lethal injection. The firing squad is only used when states can’t get the drugs used for lethal injection, which isn’t often. States started using lethal injection because, â€Å"Lethal injection was intended to be a superior alternative to electrocution, gassing or hanging, all of which are known to go wrong in gruesome ways. But when pharmaceutical companies began refusing to provide their drugs for deadly use and stories of botched injections became commonplace, the same legal qualms that had turned courts against the earlier methods were raised about lethal injections† (Von Drehle). Lethal injection can be veryShow MoreRelatedThe Execution of Death Penalty1385 Words   |  6 PagesThe Death Penalty Introduction As of 2010, thirty-four States have some form of Death Penalty, while twelve States plus the District of Columbia have no Death Penalty. The number of Death Penalty executions from 1977 2010 by color-coded States follows: (Death Penalty Information Center, 2012). The basic dispute involving the Death Penalty is whether or not it should be abolished. This dispute has raged for decades in the United States and people on both sides of the debate appear toRead MoreThe Death Penalty Should Not Be Legal968 Words   |  4 Pagescountry feel concerning the death penalty. Most chiefs came back and said that they feel the death penalty is unsuccessful. Politicians on the other hand have forgotten what law enforcement is all about and have instead given tax payers an tremendously expensive way to deal with crime. Politicians fail to realize that instead of using that money to support the death penalty we could be using that money to advance law enforcement. The police chiefs feel that the death penalty does not reduce crime andRead MoreIs the Death Penalty an Effective Deterrent?1677 Words   |  7 PagesIs the Death Penalty an Effective Deterrent? Annotated Bibliography PS 223 Forensic Psychology I Research Question: Is the Death Penalty an Effective Deterrent? Honeyman, J. C., Ogloff, J. P. (1996). Capital punishment: Arguments for life and death. Canadian Journal Of Behavioural Science/Revue Canadienne Des Sciences Du Comportement, 28(1), 27-35. The main purpose of this article was to investigate the effects of the death penalty and theRead MoreCapital Punishment Research Study1288 Words   |  6 Pagesrelated to cost, racial bias, socio-economic class, innocent persons on death row, and cruel and unusual punishment. A questionnaire was provided to participants to gauge the level of education regarding issues and knowledge of the death penalty. Capital punishment is defined as the legal process to which a person is put to death by the state as punishment for a crime. Capital punishment is also hereby referred to as the death penalty. Research Methods Data for this study was obtained using both primaryRead MoreShould The Death Penalty Be Responsible For Making Such A Decision?1651 Words   |  7 Pagesto support these opinions or are they just that: opinions? The death penalty is something that has been around for centuries, but lately it has been the center of many controversies. While there are no cut and dry answers to these questions, there is one thing that is certain; before we are quick to make assumptions on the issue, there are some basic facts that we should first be made aware of when deciding whether the death penalty provides closure to families, or if it is legal murder carried outRead MoreDifferent View Points on the Death Penalty809 Words   |  3 Pageswill discuss the death penalty and its different points of view. Throughout history since the death penalty first was invented, people have had numerous thoughts on it. Some people are against it and others are for it. Many believe that it is too expensive and the death penalty is an easy way out for the offender. However others believe that it should exist and that it is worth the cost. We will discuss the Criminal Justice System and the affects and efficiency the death penalty has. Further on,Read MorePublic Opinion And The Death Penalty1324 Words   |  6 Pagesand the Death Penalty: A qualitative Approach, Political leaders, judges, criminal justice administrators, and citizen Groups support the capital punishment. Bohm (2003) argues that the public supports the death penalty because it contributes in five ways. First, if the public supports the legislators, he/she can vote in favor of the death penalty and of course against any statutes that are looking for its repeal. Second, Bohm argues that the prosecutors always seek the death penalty for politicalRead MoreLiterature Review on Death Penalty1028 Words   |  5 PagesDo You Agree With The Death Penalty? Abstract The main focus on this literature review paper is going to be over â€Å"Do you agree with the death penalty?†. I gathered information by asking a series of questions of other individuals. Some of the questions I asked was, â€Å"Do you think the death penalty is a deterrent from a crime?†, and â€Å"How should the death penalty be administered?† My goal is to find out how many people agree or disagree with the death penalty, and why. This will be a goodRead MoreBureau Of Justice Statistics : The United States Primary Source For Criminal Justice1439 Words   |  6 Pagesefficient and evenhanded. The website is relevant to my topic as the site have information such as information on executions, trends, clear definition, and time between imposition of death sentence and execution. The site was revised the same date of access, therefore the information is up to date and would be useful. Death Penalty: Pros and Cons ProCon.org. n.p.13 Apr. 2009. Web. 25 Nov. 2014. ProCon.org is a nonprofit public charity. It provides resources for critical thinking without bias. The informationRead MoreDeath Sentence Essay998 Words   |  4 Pageswould argue that the death penalty is not civil at all whatsoever. Capital Punishment is seen as primitive by many, but also beneficial to the public through retribution. The Death Penalty helps prevent future crime, helps economically, and enforces deserved punishment, but also as seen as immoral, barbaric, and misused through historical use. The Death Penalty helps prevent future crime by serving as an incentive to not commit horrendous atrocities. Obviously, the Death Penalty is feared by most

The Video An Overview Of Unspoken Expectations And...

1. The video gives an overview of unspoken expectations and professional standards of behavior during fieldwork and in the workplace in general. The video is meant to illustrate professionalism and emphasize its importance, especially as it relates to professional success. The video addresses important facets of professionalism such as how to present oneself appropriately and how to build a positive reputation in the workplace. For example, the video touches on how students should act, dress, and communicate in order to present themselves as professionals. In addition, the video details how work ethic, attitude, organization/time management, respectfulness, confidentiality, and documentation play an important role in building a professional reputation. 2. Being organized and having good time management skills are ways that I have already shown professionalism in my life. Being a student, for example, it’s imperative that I’m organized and that I manage my time wisely. In order to be a successful student, I make time to study and complete assignments. For instance, I have a calendar that enables me to keep track of assignments, due dates, and other important events related to being a student. Over more, I have also shown professionalism by doing what I say I’m going to do. For instance, I take my word seriously and I do my best to uphold commitments that I’ve made. 3. One way that I can improve my professionalism is by working on keeping a positive mood, especially whenShow MoreRelatedWorkplace Culture8726 Words   |  35 Pagespersonality is made up of the values, beliefs, underlying assumptions, interests, experiences, upbringing, and habits that create a person’s behavior. Culture is made up of the values, beliefs, underlying assumptions, attitudes, and behaviors shared by a group of people. Culture is the behavior that results when a group arrives at a set of - generally unspoken and unwritten - rules for working together. 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Plp- Bings Competitive Advantages Free Essays

â€Å"Bing† it on Google Introduction Mark Penn is taking a big leap by leaving his firm to work for Microsoft on a mission to fix Bing. The company is faced with becoming a competitive leader in the search engine area. Penn believes he can enter Microsoft with a different strategy. We will write a custom essay sample on Plp- Bings Competitive Advantages or any similar topic only for you Order Now To improve Bing, Penn believes he needs Stack Ranking, which focuses product developers away from getting industry-leading products to market faster than the competition. According to the article, not including the marketing or the billions of dollars put into Bing, Google accounted for 69% of the searches in June alone. They say the key strategy to turn this company around would be to come up with an approach that would make Bing a different kind of search engine compared to Google. Analysis As stated above, Microsoft is trying to take the number one spot for the most used search engine. A competitive advantage can be defined as a firm’s ability to create value in a way that its rivals cannot. Microsoft and Yahoo! introduced Bing in 2009, which allows users to search for information regarding almost anything. While being introduced to everyone in 2009 other search engines were available. Bing’s competitive advantage over the others was that Bing offered subcategories onto the organic search results, allowing the user to quickly see the search results in logical groups. This is an issue for Bing because they are not the only company that offers these types of search engine results and no longer have a competitive advantage in the market on this basis. Another advantage with Bing, you get â€Å"enhanced results† which can also be taken as intelligently organized results that you can receive quickly and efficiently. Because of these enhanced results, many people chose to use the Bing search engine over Google but in recent years, other search engines have put a greater emphasis on their speed and results and are bypassing Bing. If Bing still had any competitive advantage, it would be that it offers enhanced results in search engines, however it has been proven for most businesses that use other competitors’ search engines their speed and results are sufficient and they prefer them to Bing. This is evident which stated before that 69% of the search engine users chose Google over the 25. 6% for Bing. What hurt the Microsoft Company is that Bing was doing so poorly to the point they offered Penn a position to help â€Å"fix† Bing. This could make or break Bing seeing whether Penn can differentiate this search engine compared to the others. This will be difficult for Penn seeing that he lacks search engine product development expertise. No matter how speedy this search engine is or how well the results are, if Penn does not find a way to improve Bings market share this will be just a fad that the Microsoft has gone through and Google will continue doing well. Conclusions To be successful in any market you need to be able to compete and this is where Bing falls short. In order to make this search engine more successful Microsoft needs to come up with a more sufficient business strategy. They need to figure out where they best fit in and differentiate themselves from other companies. They also need to figure out their goals, and objectives, which will make it easier for them to target their users. If they were to apply their business to the VRINE model, they would quickly notice that their search engine is replaceable and has no ways to set their company’s search engines apart from others. I believe they are taking the right steps by trying to offer different options on their website but I think they will need to do more since they do not offer the same kind of links that Google does such as Gmail or Google Maps. I think that while Mark Penn is focusing on making Bing better in the market share area and the rest of Microsoft management needs to place a strong focus on finding innovators that can help Bing become a major competitor once again. Title- Can Mark Penn Fix Microsoft’s Bing? Date-7/23/2012 Website-http://www. forbes. com/sites/petercohan/2012/07/23/can-mark-penn-fix-microsofts-bing/2/ Citation-Cohan, Peter. â€Å"Can Mark Penn Fix Microsoft’s Bing? † Forbes. Forbes Magazine, 23 July 2012. Web. 09 Nov. 2012. . How to cite Plp- Bings Competitive Advantages, Papers

Plp- Bings Competitive Advantages Free Essays

â€Å"Bing† it on Google Introduction Mark Penn is taking a big leap by leaving his firm to work for Microsoft on a mission to fix Bing. The company is faced with becoming a competitive leader in the search engine area. Penn believes he can enter Microsoft with a different strategy. We will write a custom essay sample on Plp- Bings Competitive Advantages or any similar topic only for you Order Now To improve Bing, Penn believes he needs Stack Ranking, which focuses product developers away from getting industry-leading products to market faster than the competition. According to the article, not including the marketing or the billions of dollars put into Bing, Google accounted for 69% of the searches in June alone. They say the key strategy to turn this company around would be to come up with an approach that would make Bing a different kind of search engine compared to Google. Analysis As stated above, Microsoft is trying to take the number one spot for the most used search engine. A competitive advantage can be defined as a firm’s ability to create value in a way that its rivals cannot. Microsoft and Yahoo! introduced Bing in 2009, which allows users to search for information regarding almost anything. While being introduced to everyone in 2009 other search engines were available. Bing’s competitive advantage over the others was that Bing offered subcategories onto the organic search results, allowing the user to quickly see the search results in logical groups. This is an issue for Bing because they are not the only company that offers these types of search engine results and no longer have a competitive advantage in the market on this basis. Another advantage with Bing, you get â€Å"enhanced results† which can also be taken as intelligently organized results that you can receive quickly and efficiently. Because of these enhanced results, many people chose to use the Bing search engine over Google but in recent years, other search engines have put a greater emphasis on their speed and results and are bypassing Bing. If Bing still had any competitive advantage, it would be that it offers enhanced results in search engines, however it has been proven for most businesses that use other competitors’ search engines their speed and results are sufficient and they prefer them to Bing. This is evident which stated before that 69% of the search engine users chose Google over the 25. 6% for Bing. What hurt the Microsoft Company is that Bing was doing so poorly to the point they offered Penn a position to help â€Å"fix† Bing. This could make or break Bing seeing whether Penn can differentiate this search engine compared to the others. This will be difficult for Penn seeing that he lacks search engine product development expertise. No matter how speedy this search engine is or how well the results are, if Penn does not find a way to improve Bings market share this will be just a fad that the Microsoft has gone through and Google will continue doing well. Conclusions To be successful in any market you need to be able to compete and this is where Bing falls short. In order to make this search engine more successful Microsoft needs to come up with a more sufficient business strategy. They need to figure out where they best fit in and differentiate themselves from other companies. They also need to figure out their goals, and objectives, which will make it easier for them to target their users. If they were to apply their business to the VRINE model, they would quickly notice that their search engine is replaceable and has no ways to set their company’s search engines apart from others. I believe they are taking the right steps by trying to offer different options on their website but I think they will need to do more since they do not offer the same kind of links that Google does such as Gmail or Google Maps. I think that while Mark Penn is focusing on making Bing better in the market share area and the rest of Microsoft management needs to place a strong focus on finding innovators that can help Bing become a major competitor once again. Title- Can Mark Penn Fix Microsoft’s Bing? Date-7/23/2012 Website-http://www. forbes. com/sites/petercohan/2012/07/23/can-mark-penn-fix-microsofts-bing/2/ Citation-Cohan, Peter. â€Å"Can Mark Penn Fix Microsoft’s Bing? † Forbes. Forbes Magazine, 23 July 2012. Web. 09 Nov. 2012. . How to cite Plp- Bings Competitive Advantages, Papers

Burger King Case Study free essay sample

Founded 1954, Burger King (BK), a fast food restaurant business, grew from only 5 restaurants in Miami, Florida to 12,000 restaurants world-wide currently. Their outlets are located in 73 countries around the globe where 66% of them are in the US alone. Their flagship product, Whopper a big sized burger, went into the market 3 years after the company was founded. The rapid growth in the number of BK restaurants was due to the implementation of the following expansion strategies. Franchise Business and 2. Selling of territorial rights to investors At the same time during the years, BK also experienced several ownership changes resulting from selling and merger of companies. However, 48 years after that, in 2002, they found themselves burdened with financial problems which were caused by those strategies and ownership changes. Burger King (BK) is a restaurant and bar industry, specializing in fast food outlets. The company was founded in 1954 by James Mc Lamore and David Edgerton in Miami, Florida. We will write a custom essay sample on Burger King Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brands Inc. The company was listed in NYSE on May 18, 2006. Currently, it shares were traded at US$18. 72 2 Burger King Holdings’ financial statement for financial year ended June 30, 2009 reported total revenue of US$2,537 Million, generating a net income before tax of US$285 Million , a net profit margin of 11. 23%. Five years results for 2005 until 2009 are tabulated as follows. This affected the sales performance of the respective outlets. As a result of independent ownership and management, lack of strategic planning in terms of marketing initiatives, decision making, budgeting and forecast, financial planning by the owners of BK (due to no the absent of check and control) causes some outlet to go into high financing in order to run the business. Due to poor sales performance resulting from poor strategic planning, franchisee with high financing suffered as they cannot meet their financial obligations. This was what happened when Ameriking, one of BK largest franchisee when they could not meet their financial obligation and then forced to go into bankruptcy proceeding. As a result of that, payments to BK had to be stopped. Sale of territorial rights – another contributing factor to BK financial problem is when they sold territorial rights to investors whom then sell part of the territorial right to other investors. BK owners authority over the business became smaller and smaller as the territorial rights changes hands. On top of that, the new investors diversified the business offerings in their restaurants – again another issue of standardization and branding. The company grew at one end but on the other hand strategic directions of the company are being left out just because the act of giving full control to the franchisee. Change of ownership – BK experienced changes in ownership starting 1967 when the founder sold the company to Pillsbury, a home baking food giant. Again in 1989, major change in ownership occurred when Pillsbury was bought by Grand Metropolitan PLC (Grand Met. ) – a company dealing in worldwide food and retailing business. It does not stopped there as Grand Met. merged with Guiness in 1997 and created Diageo PLC. These sequences of ownership change had taken a toll to BK. Under Grand Met. , BK became a subsidiary and the creation of Diageo PLC resulting from the merger of two big company, BK grew smaller and is only one of a division under the Diageo umbrella. Many franchisees were experiencing financial difficultiesincluding bankruptcyand had long since complained that Diageo had neglected Burger King in favor of its premium liquor business6. Finally in late 2002, Texas Pacific Group (TPG), Bain Capital Partners and Goldman Sachs Capital, a management buy-out team bought BK from Diageo PLC. This acquisition saw BK back in business again even though they are already deep in financial problem. The new owner of BK, took action to revive it from the current financial situation. They invested US$100 million to turn around the company. Effective marketing and communication campaign o emphasized on quality rather than discounts / promotions o branding campaign It took about 2 years for BK to start showing signs of recovery. In 2004, increasing trends on sales could be seen. BK had also listed new plans to boost its performance including several new menus, new restaurants, redesign, improvement to cooking facilities and also adoption of pro-active portfolio. Â  Business could be expanded via various known expansion strategies such as franchising, opening of new location, mergers and take-over. However, strategic planning on financing, marketing, branding, market research, identifying of core business, product and authority should be managed accordingly to avoid lost of control and direction of the business. Burger King expanded to become the 2nd largest fast food company. It nearly lost its direction due to the absence of control over its outlets from the very beginning stage of growth. Any strategic plan could not be disseminated or communicated in the absence of control by the owners.